Showing posts with label editor. Show all posts
Showing posts with label editor. Show all posts

Tuesday, June 26, 2012

Marketing concerns and self publishing


One of the dangers of self publishing is marketing. How do you get people to hear about a book that you alone published?  I don't have the money to take out a lot of internet ads.  In fact, I have only a Google adwords coupon for $80, so figure that might be it there.



So, with limited amount of funding, and no big names publishing house behind me, now what?



Well, I've got a plan. Sort of. Consider Facebook, twitter, and Myspace (sort of) accounted for. And stumbleupon. And the Catholic writer's organization mailing list.  (Where do you think I met Karina Fabian?). And virtual book tours on blogs.



Celebrities: Anyone I can get my hands on, really. I'm apllying to be a guest at DragonCon in Atlanta, I-Con in New York, and NYComic Con. So, I hope to both talk at large groups of people, and bump into a few people. Peter David checks in at all three Cons, John Ringo is at DragonCon-- I don't intend to harass anyone, but more like say "Hi, I have a gift for you. Autographed. It mysteriously has the author's contact info."



Churches (churches have book groups, don't they?)



Senior groups -- make a large print edition, swing by a nursing home, a senior center, and start speaking like it's a Barnes and Noble reading.



My alma maters. I have people I would like to tell about my success. What there is of it.  This includes my high school, my college, my and those of my family members.



The American Society for Clinical Laboratory Scientists. I know, it sounds strange, but my parents are members of this society, and I have gone to enough meetings to be considered a mascot.



Libraries, of course.



Instapundit.  This one is going a suggestion from my friend Jason over at Axes and Allies.  Instapundit is a massive news site, and the man who runs it is also a science fiction fan.  If Jason gets his attention on my behalf, you will know because my website will crash with the increased traffic flow.



Glenn Beck -- Wait? What? Yes, Glenn Beck, that wierd little fellow with his own radio channel. Why?  It Was Only On Stun is not a political book.  All of the politics in it is from Europe, and a lot of those are from the 1990s -- remember them? However, he does read thrillers -- he has interviewed Brad Thor and Vince Flynn, other thriller authors that I also read. He is also a fan of science fiction.  He might like a thriller set at a science fiction convention.  It's possible.



Literotica.com -- After the last one, this is also going to stand out as strange. As you can tell from the url, this is a written erotica website. However, they have a non-erotic section, and I've posted some of the stories from this website there. I figure that if I start posting little slivers, one chapter at a time (or modified chapter -- maybe a few pages at a time, a few scenes at a time), and when I get a few dozen pages into the novel, the last post says, "Thanks for reading. To get to the rest of this story, buy the book, muahahahaha."  Well, maybe without the evil laughter.



These are only some of the ideas I have right now. With luck, I'll have more soon.  If you have some thoughts, let me know.  If you're a publisher with an offer, let me know. :)



Be well, all.

Monday, January 9, 2012

Good news, bad news, and publishing.


So, this is going to be one of those days where there's a lot of good news, bad news.



Good news: I'm keeping up a good pace on my Examiner articles: both as the Catholic reviewer, and the self defense Examiner.



Bad news: so, I don't exactly have a buffer of blogs for this week. My bad.



Good news: I HAVE AN EDITOR WHO WANTS TO SEND MY BOOK TO THEIR PUBLISHER!!!!



Bad news: this book of mine they want is not A Pius Man, and I do not have an agent for it.



Good news: this publisher doesn't need agents!



Bad news: they're not open again to submissions until March 1..... Bugger.



Good news: time to edit. Quickly.



Now, it's been a very, very, very long while since we've done the post explaining how things work in the publishing business.



This is the way things usually work:

Agents represent the author.
Their mission: sell your book to a publisher for the highest possible value. 
Agents act as a filtering mechanism for editors. If an author comes with his own agent, he has passed the first line of defense. There has to be something marketable about the book, otherwise, a good agent wouldn't be bothered with it. An agent would certainly not touch a first time author's book with a ten foot pole unless it was pretty darn good. Consider it this way—the agent only gets approximately 10% of what the author does, and an unknown author (barring a celebrity) has no selling value by themselves. The book had better be good.

And the editors need the filter. Editors have agents pitching manuscripts at them constantly. There are some stories about editors having a seven course meal for lunch, and with each new course came a new agent, and each agent has multiple books to pitch. 


Editors work for the publisher, and goes over the manuscript with a fine tooth comb. They are generally the people who are the feelers for the book. The agents have to cultivate contacts, pitch the book to editors, convincing them to at least look at it.





And then, editors have to sort through all of the suggested manuscripts pitched in order to select those that would actually be read. Then an editor has to read all of them. Usually, these are samples of fifty pages and a synopsis, but that's still a lot when you consider their already busy life.

And these editors, after sorting through what projects they think will sell, then have to pitch it up the chain of command. 



The publisher is the one that buys the book from you. That's where the money comes from, that's how the book is distributed. Before writers even sell a single copy, payments are first made with advances.




Advances are made by the publisher, and tend to be broken up into three parts: signing with the publisher, the arrival of the first draft; prompt delivery of the final draft. 

Simple, right? The author pitches to an agent. The agent pitches the book to an editor in a publishing company. The editor pitches the book to the company s/he works for. The publisher sells the book to you, the audience. The agent doesn't make money until the author does. The publisher doesn't make money until the books fly off the shelves. 





Or, mathematically....





Agent -->Editor


Editor --> Publisher


Publisher --> the reading populace.


$--> The Reading Populace --> Publisher --> You.

In this case, I skipped step one.

We'll see how this other book goes.  Here's hoping


Wednesday, August 31, 2011

Month in Review: August, 2011

After 10% of my daily audience gave me feedback that told me that I needed to cut down on the blog posts, I decided to give in.  And, when the posts drop from nine posts a week to four or less, a week in review seems like a waste of time, not to mention padding.

So, I'm going to see how easy it is to do a month in review. In all likelihood, it won't be too overwhelming.  But we'll see.  And, it's easy enough this month, because the first week was already wrapped up and summarized here, in what might be the last week in review.

Everyone probably remembers the four part author review of the works of John Ringo, which included free books for every one of his series.  They were broken down into Thrillers, Epics, rewriting Greek history as scifi, and the warrior ninja for God.

The music blogs this month were heavy on Tom Smith: some songs about video games, smashing faeries and the Blue Oyster Cult, a return to Firefly, and the Wiki Pirates, and blogging like the end of the world.

I also had some writing blogs.  A little bit on editing, and some more about fighting and writing with Krav Maga.

I did a self defense review of my articles on self defense, mainly because it seemed like a good idea at the time.

And, I decided to have some fun this week.  I had a character of mine answer an online survey.  It was amusing. I also think some of my characters may be on drugs.

Well, that was easy.  Let's see how September goes.

Next month, we have the return of author and guest blogger Karina Fabian, and she'll talk to us a bit about her upcoming novel Mind over Mind, starting on September 13.

See you then.


By the way, before you leave, check out some of our sponsers' ads ... please. We can use the money. :)

Wednesday, August 10, 2011

On Editing


This will be a short post today.



I'm not done posting the seemingly endless stream of John Ringo novels.  I loved reading these books, but as I look at my own facebook page, cluttered with links to posts about John Ringo posts, I'm starting to get tired about writing about them.



So, on Monday, we will have the last of the John Ringo posts, and the most about the books for free on the Baen website.



But, today, I'm going to look at a very strange phenomenon: editing.



I'm not going to talk about editing A Pius Man, mainly because it's almost impossible for me to edit my own work, a problem a lot of authors face.



For example, Stephen King had one amusing problem with the edits of Salem's Lot.  He found one of his friends laughing hysterically over a page that was supposed to have the locals of the town of Salem's Lot "shooting pheasants for food."



Instead, King's friend found himself reading a line that the citizens of Salem's Lot were "shooting peasants for food."



Oops.



You may remember Karina Fabian, who guest-blogged for us back in April during her virtual book tour for Infinite Space, Infinite God II..  She recently asked for beta readers for her upcoming novel Discovery, which was based around the Rescue Nuns in outer space who starred in her short story Anti-venin, which I called "Snakes on a Starship." (more below the break)








I liked Discovery, though there were some issues I had with the draft I read.  I may be one of the few people who read visually.  I see events as I read about them.  I even picture events as I hear about them (which have lead to some embarrassing moments for me, I can tell you now). So, as I read through the novel, I had made a few notes of "I'm sorry, can I get descriptions / details on these people?"  She had the details on the characters, I just had to go back and forth because they were spread all over the book.



Given her reply, I'm starting to think I'm one of the few people who reads like that.  With luck, I can go into a full review on the novel some other time.  I liked the book, and I suspect I'll love it by the time she gets to her final draft.



I was also an editor on Rebekah Hendershot's Masks, for at least the first ninety pages. And I found something inadvertently funny.




Rendering of Peregrine

As done by artist

Nicole Le.

Stolen from the Masks

Website



The original second paragraph of chapter one is a description of her costume (pictured on the left).  It's supposed to be a simple ninja tunic that fit over her street clothes.  The draft I read looked like this.


Rae Masterson crouched on the edge of the roof and tried to stifle the butterflies flitting madly around her stomach. She had done this before. She’d trained for a whole year and a half, memorized a hundred contingency plans, even field-tested her costume. She could do this. The summer sun was roasting the black cotton of her costume tunic. Rae reached up under her deep hood and wiped sweat off her exposed forehead, above her lower-face mask.

The description is wonderfully done, isn't it?  It's nice, and neat and concise.  And, as you can see even in the final version of chapter one, Rae has an instance where she leaps off of a roof and lands on top of a bad guy.





The arc was perfect, and she sailed feetfirst through the air, her loose black tunic fluttering around her, tugging at the red sash that cinched her costume tight around her waist. The tunic hung to her knees when she stood still, but it was slit up to the hip on each side to let her run and kick, and the front and back flaps snapped like flags in the light breeze. Her hood lifted free of her head and billowed out like a sail behind her, her brown ponytail rising off her neck as she fell. She thought of the figure of the scarlet peregrine falcon on her back, and felt like she was flying.


Elegantly written, isn't it?





Can you spot the problem?



There's a reason I posted the photo.  Every other editor had seen it as well.





If you'll go over the description, you'll see there's nothing about her wearing jeans.



Apparently, of Rebekah's multiple readers, I'm the only one who spotted it. And the part about her flying through the air, the flaps on both sides ... you get the idea.



If you ever wonder why professional authors, who have published multiple novels, sometimes have problems with sentences, punctuation, etc, this is why.



I would publish some of my own gaffs, but the first draft of A Pius Man was written about seven years, six rewrites, ten beta-readings, six beta readers, four computers, and Lord knows how many drafts ago. And when Rebekah looked at it, her only problem was when I got long winded on the historical portions.   




And that's just one book.





And this is why authors tend to thank their editors.  A lot.


Anyway .... you all might want to read through Madam Hendershot's Masks.  It's fun.  This is the week that the two plotlines collide like a train wreck. In a good way. 


Tuesday, October 12, 2010

YouTube videos, and “So, you want to be a writer?” (Apologies to Dr. Who.)



Everyone here has been promised a video of the hour-long spotlight on J. Michael Straczynski, where JMS gets to talk for an hour about strange and various topics.







However, due to a massive lightning storm that interfered with my YouTube upload, followed by the inability of both YouTube and Facebook to accept any uploads, that particular post will be delayed.







So, a little filler while the various video websites get their act together. Now I get to regale you with tales of, um, hmm … Wait a moment, I can fake this one …







Yeah, nothing interesting is coming …







So, you want to be a writer?







Maybe not, but keep reading, you might be entertained.







The first rule that many people tell you in creative writing is “Write what you know.”







I'm going to tell you that this is the last thing you should do.







No one wants to read about your family drama. Do you think that Vince Flynn is actually a terrorist hunter? Or that Rebekah Hendershot is a superhero? Or that Bob Kane dressed up as a giant bat? Or that Stephen King is a demonic clown?







Okay, demonic clown is redundant …







Saying “write what you know” is as ridiculous as suggesting that I am either: an athletic mercenary with enough weapons to take Latin America / a soccer-playing Vatican Secret Service agent / or a commando priest.







I would recommend, generally, that you write what you read. Unfortunately, your writing will probably suck at first. Keep writing. It will still suck. Do it again. Repeat until you no longer suck. Trust me, I speak from experience. And from the experience of Timothy Zahn, John Ringo, and several other authors who discovered how to write the hard way –by writing.







That would lead to an obvious follow up: read. No, Vince Flynn is not an assassin, nor Hendershot a masked superhero, nor am I any of the above.







However, we all do research.







For A Pius Man, I read easily a dozen books worth of material. We will not include all of the various and sundry newspaper articles and websites and lectures that I had to go through to collect information on weaponry that I've never held, and tactics I've never had drilled into me, and places I've never been. And we can ignore the fight scenes I had to rewrite after taking 18 months of self defense training.







Third: sure, you can use your own experience. If it's relevant, if it fits, if it's part of a character. If you're writing romantic elements, it might be nice if you've been in love. If you've fired a gun, describe its feel, its weight, the sound it makes when it fires. If you're a colorful personality who made homemade explosives for grammar school science projects, use it. I don't necessarily recommend testing out the Anarchist's Cookbook—merely reading it will suffice.







Experience is good. Relevant experience is better.







People talk to me. In my life, I have known seven rape victims. I once wrote a affidavit for a woman who was the plaything of a sexual sadist from age 8-22. I have dated a bisexual bipolar wiccan nymphomaniac (long story), a bi-Latina Catholic nymphomaniac (even longer story), and I have listened to more people with more kinks than I have ever wanted to learn about. I am a walking confessional and therapy couch rolled into one.







Would I put any of this into a novel? Very little. I have yet to write a graphic sex scene in any book. My only torture sequence involved our villain describing, in one paragraph, what he would be doing over the course of several hours. No details were present in any of them. The closest I have ever come to a sex scene was so vague, someone had to ask me to clarify the details. .







Though I do have at least one character who walks into a room, tries to read, and people confess everything in the universe to him …







Fourth: Don't go into writing unless you need to.







No one with an ounce of sense will go into professional writing unless there was nothing else for them.







I don't mean in terms of education, personal mental / physical / socio-economic limitations, or anything like that. I mean you are compelled to write professionally. You lay in bed in the middle of the night and keep a notebook close at hand so you can write down ideas before you forget them. Or you start writing a simple amusing fact and you suddenly fill the page with an outline for a novel. Writing is your drug. Your addiction. Your neurotic, uncontrollable compulsion. You would go insane otherwise … Or merely more insane.







Writing is not for the faint of heart. You are essentially playing chicken with your entire life. Even the publish on demand route is a crap-shoot. You may be picked up by someone bigger, you may not be. We hear the stories of those who have published online and have been chosen by Random House. I have trouble doing the math on how many others there are who don't go anywhere.







If you do have the occasion to fall into writing, if you have the compulsion to write every day, no matter what, then here's my last suggestion: Don't stop. If you need to write for a living, then do it. Write in your notebook during a lunch hour, write a page or two each day. Keep writing, and don't stop. Don't turn your back on your goal. Don't even blink. Blink, and you're dead.







Good luck.

Monday, September 13, 2010

What's going on with the book? A Pius Man, Doubleday, and the Market

We interrupt this series of DragonCon reports for a news update.......



Ahem....



So, what's going on with A Pius Man and Doubleday, you ask?



Some time ago, I mentioned that A Pius Man was under review with one of the larger distributors of books in America; these are the people who put Dan Brown on the map with a little book about art history and word puzzles. After I mentioned that it was under review, most of you probably noticed that it was never mentioned Ever Again.



I figured that some of you may be wondering what the heck is going on.



The very short version. I had a strong advocate in one editor, who fully supported the book. He liked it, despite some admittedly stupid copy-editing errors on my part (which have since been tended to). Basically, he would support the book no matter what superficial things were wrong with it. This was THE book for him. He would back it all the way....



Then he was fired....



No, there isn't a cause and effect relationship.



Here's the problem...



To start with, the publishing industry is, in essence, owned by about five people. One company is owned by another, and another.



In this case, Doubleday is owned by Random House.



For those of you who don't keep track of economic news as obsessively as I do, a little review.



Around November of 2008, Random House had a minor bloodbath. Employees were slashed in the ten-thousand range. Some blamed the economy, some blamed the rise of electronic media (e-books, Kindles, Nooks, Crannies, etc) and traditional media's “failure” to compensate. Some blamed Random House itself for “wild expansion” during a five year period where the price of hardcovers (their bread and butter) went up as cheap e-books came out by the bushel. (Footnote: NY Times, November, 2008... look it up if you don't believe me)



And it's NOT just Random House that has been hit upside the head by this economy. Books are wounded in general: look at how Barnes & Noble is fairing if you want a good example. Last year, it looked like the clock had started to run out on Star Trek novels; “to be continued” and multi-book series were frozen, because the publisher wasn't going to lay money on how things were going to look three years down the road. Not only that, but in the 2008-2009 year, they had gone through five editors on the Star Trek novels alone. When you consider that Star Trek novels used to come out once a month, and sometimes more, it says something that they questioned the profitability of a long standing franchise. (Footnote, DragonCon, 2009.)



And there are solutions, of course. The Random House Slaughter was followed by massive hiring. Publishers have to cut costs while, AT THE SAME TIME, keep up their output. In the larger houses, this means they still have to put out a hundred books a month. So they have to hire people to replace everyone they had just let go. Personnel who can be hired at lower cost who can do the same job.





However, in a bad economy, personnel hired because they were less expensive can always be replaced by personnel who are even cheaper. (I dislike referring to people as "cheap," but my mental thesaurus isn't firing on full thrusters right now, and “even less expensive” didn't seem right).



My supporter was one of the “cheaper” employees. However, in the current atmosphere (10% or 17% unemployment, depending on how you jostle the numbers), there is no shortage of warm bodies to hire, and it's possible to find employees who are even cheaper still.  And since the rule right now is “Last in, first out,” my supporter wanted a trump card. A property that he could bring into the company, and would guarantee his position... Guess what book he wanted to use.

 

However, if you have ever played a card game that use trump cards, there is only one major rule. You have to have a sense of timing about when you use the trump cards, otherwise, you don't get anything by using them.



And, of course, speaking of timing, my own timing was also perfect. I finally landed an agent five months into this particular situation (word to the wise: if you have a choice between trying for a Post-Graduation degree in liberal arts, or shooting at your true goal IN the arts, ditch the degree).



Right now, the status of A Pius Man is simple: we're back at square one. I'm going to copy-edit the entire manuscript, again, and then, we start anew.

Monday, April 19, 2010

Writing A Pius Man, part 4: Selling yourself.

A Pius Man was done. The time had come. Sell the book to... anyone, really.



For those of you who have never researched how a book goes from the pen of the author to the hands of the reader, a quick sketch of the process.



Agents represent the author. 

Their mission: sell your book to a publisher for the highest possible value. Agents make between 10%-15% of the money the author gets. Which isn't bad work if you're the agent for Stephen King. Having 10% of however many millions of books sold adds up to real money. However, 10% of a ten thousand dollar advance isn't much, and ten thousand isn't a common opening bid for an advance on a book.



Advances are made by the publisher, and tend to be broken up into three parts: signing with the publisher, the arrival of the first draft; prompt delivery of the final draft. The publisher is the one that buys the book from you. That's where the money comes from, that's how the book is distributed.



Editors work for the publisher, and goes over the manuscript with a fine tooth comb. They are generally the people who are the feelers for the book. The agents have to cultivate contacts, pitch the book to editors, convincing them to at least look at it.



Simple, right? The author pitches to an agent. The agent pitches the book to an editor in a publishing company. The editor pitches the book to the company s/he works for. The publisher sells the book to you, the audience. The agent doesn't make money until the author does. The publisher doesn't make money until the books fly off the shelves.



But wait, there's more.







Agents act as a filtering mechanism for editors. If an author comes with his own agent, he has passed the first line of defense. There has to be something marketable about the book, otherwise, a good agent wouldn't be bothered with it. An agent would certainly not touch a first time author's book with a ten foot pole unless it was pretty darn good. Consider it this way—the agent only gets approximately 10% of what the author does, and an unknown author (barring a celebrity) has no selling value by themselves. The book had better be good.



And the editors need the filter. Editors have agents pitching manuscripts at them constantly. There are some stories about editors having a seven course meal for lunch, and with each new course came a new agent, and each agent has multiple books to pitch.



And then, editors have to sort through all of the suggested manuscripts pitched in order to select those that would actually be read. Then an editor has to read all of them. Usually, these are samples of fifty pages and a synopsis, but that's still a lot when you consider their already busy life.



And these editors, after sorting through what projects they think will sell, then have to pitch it up the chain of command.



Welcome to publishing. For any first time author, there are two levels of filtering between you and the top of the food chain.



In my case, after two and a half years of discovering that academic politics and I were not compatible, I started to query agent, publishers, editors, and everyone short of personal secretaries. I would be published by hook or by crook. After three months of querying, I had hooked one.



Enter “Josh.” My first agent. He liked the birth name of the Pope—Joshua Kutjok—and liked the premise. However, the ending to “book one” was a little flat. In the original novel, I wrapped up the henchmen, and let the main villain get away without a confrontation at the end. The only change I made was a one page epilogue after wrapping up the support network.



Josh had a good idea. I had gotten lazy after marking down where the books would separate. I had slapped on something that barely even looked like an end—and did everything but have a “To Be Continued” in great big letters at the end.



So, time to play around.



It was surprisingly easy to rewrite. In a matter of days, I had it all worked out, and succeeded in blowing up parts of Leonardo Da Vinci airport.



Fast forward a year. Stuff happens. Josh is too busy to represent me. No harm, no duck. Time to find another agent. And back to the drawing board on A Pius Man. When in doubt, edit further.



I came to the conclusion that I still had too many people. In the first book, I had Giovanni Figlia, the Secret Service Agent, the Egyptian cop, the Interpol Agent, the crazy mercenary, the sinister priest, the Pope, and two spies. Nine characters already—I already had the opening cast of the Lord of the Rings, and book two had even more to come. Granted, some of them would be dead in short order, but still, character clutter—but I still needed to take out people IN ADDITION to those I had already shot, stabbed, and blown up.



After looking through book two (tentatively titled A Pius Legacy), I looked for the person who had the fewest amount of lines. Who could disappear from the book with no problem at all? I found one character who had been mentioned a whopping half a dozen times. Suddenly, upon a review of A Pius Man, this character had a shiny new target on their back.



Rewriting done, it was time to hit the queries again. I went to www.everyonewhoisanyone.com and... I stopped just short of spamming. When there was a fully detailed website for the agents listed, I looked them over, tailored my query letter to their specific tastes, and sent it off. I literally sent out over a hundred query letters in a dense cluster. If there was contact information without any details or specifics, that agent got a standard boilerplate query—the type no one would recommend sending. But I was going to get their attention.



The week before my birthday, 2009, I get a call. An agent wanted my book. He didn't even send me an email, he just called my house directly. We talked for an hour about my book, marketing, tactics of selling it; he understood what I wanted to do with it, and the two sequels, and liked it all.



Within eight months of Josh's busy schedule messing around with my life, I was signed with another agent.



And the then entire publishing industry was slapped with Mjolnir.



Some people—many of them on the New York Times board of editors—blames the publishing industry itself. They never adapted to new technologies. Kindle sideswiped them and they didn't keep up. Random House “expanded like crazy, despite the rising prices of books—both paperbacks and hardcovers,” and supposedly axed ten thousand people in one month of 2008. According to authors at Dragoncon last year, the Star Trek novels have gone through three editors in one year, and the entire department has been downsized; the Star Trek novels contract renewal date is coming up, and as of September, renewal hasn't even been discussed yet.



And, guess what, fiction has been hit especially hard.



Oh, lucky me.